About the
Guard
Born in East London. Built for the global stage. The London Guard is a professional American football club with a purpose beyond the field.
“We are not just building a football team. We are building an institution — one that will serve East London for generations to come.”
Why East London
East London is where cultures, industries, and generations meet. Ambition, resilience, and creativity are part of its character.
The London Guard was created to build a professional American football club that belongs to this place — and can carry its identity onto the global stage.
The club's role will be measured not only by what happens on the field, but by the opportunities, experiences, and connections it creates around it.
This is a club being built with East London at its centre and the future in mind.
Our Values
We Stand Tall
We carry ourselves with ambition, courage, and respect — on the field, in the stands, and across East London.
We Hold the Line
We set high standards and keep them. Every detail matters when building a club intended to endure.
We Guard Each Other
The Guard is strongest together. We are building a club, workforce, and fanbase that reflect East London.
We Build for What Follows
This is a long-term commitment. The choices we make now should create opportunity for the generations that follow.
Timeline
The vision for the London Guard is conceived by Gandler Sports Group.
The club is officially registered. The founding group consults former NFL players who grew up in and around East London.
The London Guard is unveiled publicly and its brand identity is revealed.
Pre-season training begins ahead of the club's inaugural campaign.
The London Guard begins its inaugural EFA season.